Give me a sec while I grab my cane and put in my false teeth because back in my day MTV played music videos all day long! Even when they played reality tv (you know, “Real World” and “Road Rules”) you could still find music videos 95% of the rest of the time.
As the NY Times points out, MTV does still play music videos. Just…you know…at a time of the day when no one really watches. And although the article mentions the return of “120 Minutes” don’t mistake that for the channel celebrating it’s milestone birthday. It’s not. MTV is acting like a former prom queen that’s afraid of impending middle age. If 30 was still considered middle age. Come on MTV! Even if most of us don’t give a damn about your programming anymore (you know, except for having Jersey Shore as a very, very guilty pleasure that we never talk about) at least acknowledge that once-upon-a-time a large population of people grew up with you in our lives. It was a huge success for me when my family finally did get cable around the time I was 14 and I thought I was sooooo cool and could FINALLY watch MTV like a cool kid.
Maybe MTV is just too cool to celebrate it’s own birthday?