Martha M. Lauzen, Ph.D., the executive director for Center for the Study of Women in Television and Film, suggests that, particularly in dour financial times, male viewers — not to mention the overwhelmingly male decision-makers at the networks — might be looking to retreat into less complicated, more comforting times.”In times of economic and social upheaval and difficulty, nostalgia and a longing for an era when life seemed simpler tend to bloom,” Lauzen said.
“As women continue to gain economic, social and political power, there is always some sort of backlash, a desire to put women ‘back in their place,'” Lauzen adds. “These programs may reflect that type of wishful thinking.”
Look, I get wishful thinking for a time past. I’m part of a generation that petitioned Nickelodeon to put shows like “All That” and “Clarissa Explains It All” back on the air! Nostalgia is rampant with us. Us twenty somethings (and thirty somethings too) know what it’s like to be out of work, to have a hell of a time finding a job. Or if we find a job, it’s not the one we want. Or maybe we’re underpaid. Maybe we’re still living with our parents. Life,basically, isn’t working out the way it was supposed to. We’re looking back at a time (for us it’s the 90s) when life was good. The economy was great! TV was entertaining and made us laugh all the time! Since we were kids at the time we (probably for most of us) had a sense of security and comfort. There was a routine to it. The terrorists weren’t out to get you. The banks weren’t going to foreclose on you. The world wasn’t a mess.