JOEL McHALE: Our ratings jump when you see the TiVo numbers, but the problem is that our audience is very young, and nobody views television [live] anymore. They watch online. There is no way to monetize that yet, other than iTunes. And you can watch [Community] on Hulu. Our catch-22 is that we know we have a lot of fans, because they’re all over the Internet. But young people don’t go, “Oh, my show’s on, see you!” No one runs home to watch television. Just keep the chatter going.
He was quoted saying this at the SAG Foundation Actor’s Center last Sunday. The article posted on EW is well worth a read for some of the “Community” stars relating disastrous auditions from the past.
He’s right on the money though. Younger people don’t work their schedules around their shows anymore. They’re far too accessible in other ways including TiVo for those with cable subscriptions and Hulu for anyone that can’t TiVo. Several actors agree that watching the show on Hulu may help show that people are watching. Maybe even go out and buy the DVD for yourself or as a gift this holiday season! We own the two seasons that are on DVD in our house and we’ll buy season 3 when it comes out even though we’ll also have a digital copy available via Amazon.
Yes, I love the show THAT much.