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Tag Archives: Chuck

The ratings game

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NBC’s Entertainment Chair gave a speech to TV Critics the other day. In it he said the following:

“Did you see the ratings?,” he asked about the show, which was often pulling a mere 1.0 rating in the adult demo on Friday night. “That rapid fanbase going crazy on the net didn’t come to the show. Chuck‘s time had come. Chuck is over, let’s alert the masses.”

Note: I copied this from Entertainment Weekly. I believe that “rapid” might actually be “rabid,” but I don’t know.

While Robert Greenblatt did give the awesome news that “Community” will finish out the season in the spring (yayyy!), but isn’t promising a renewal for a 4th season, I’m still annoyed that Executives aren’t looking at the other places their fans are viewing their shows.

So “Chuck” fans didn’t show up to watch the end of the show. Number one: you aired it over the holidays. If you expect viewers to watch it during it’s first airing then they may not be around to do it. Holidays = shopping, parties, and generally doing other stuff than watching TV. And number two: maybe those fans all watched on your website. Or maybe they purchased it through iTunes, Amazon, or somewhere else. Maybe they DVR’d it (although sometimes those numbers get included into the ratings).

Look, I get that “Chuck” was probably costing more money to produce than it was bringing it. It clearly hasn’t been a runaway hit that I’m sure the network wanted. But, how much longer do we have to wait for Executives like Greenblatt to take notice of the other places their viewers are.

I refuse to feel guilty for not contributing to watching “Community” as it airs if it’s lack of viewership that cancels the show. NBC was still getting my money (first through Amazon and now through HuluPlus).

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